NO B.S. packaging design | product development | creative copy
A BRAND for the boldly authentic.
Through a whirlwind of collaboration, competitor analysis, and countless focus groups, we nailed down a look that screamed our brand's core values: transparency, authenticity, and an unmistakably bold attitude.
We went with bright, bold colors against a crisp, white background to shout our no-filter, no-bullshit vibe, while also reflecting the cleanliness of our product.
This eye-catching design wasn't just for show—it was a necessity given the fast-paced nature of our product development. Quick turnaround was essential to get this brand to market!
THE BRIEF
Armed with a brief from the award-winning powerhouse agency, New York's Strawberry Frog, we dove into exploring a variety of designs to capture the essence of "No B.S. Skincare." Did we want to embrace a small-batch, kraft paper, vibe? Or perhaps channel the holistic yet mainstream appeal of brands like Lush?
Preliminary concepts for No BS by Rebeca Tellez
THE KICK-OFF
Introducing a skincare brand into an already saturated market meant that the right regimen was key. Here’s the drop and what it looked like:
STEP ONE: THE FOAMING CLEANSER
Under flap: No Scrubs
Packaging: Clean your face the right way, and save the grinding for your hustle. Hydrating aloe keeps skin fresh while foaming action makes quick work of makeup and stubborn pore debris, so you stay lookin’ like class.
STEP TWO: purifying facial toner
Under flap: Tone it up
Packaging: Think of this pH-balancing toner as your insurance policy against dirt and debris. It wipes away lingering nasties while tea tree oil and witch hazel visibly shrink pores and fight acne-causing bacteria. Hydrating cucumber and green tea give skin a sip of antioxidants, leaving your face smooth and refreshed.
STEP THREE: VITAMIN C+E SERUM
Under Flap: Rise and Grind
This lightweight Day + Night reparative serum packs antioxidant superheroes like Pomegranate, Hyaluronic Acid and Green Tea Extract to repair beat up cells and boost collagen production.
sTEP FOUR: SPF MOISTURIZER
Practice safe skin! Use daily to protect against harmful UVA/UVB rays, environmental stressors, and hidden dangers like blue light from your screen.
STEP FIVE: RETINOL NIGHT CREAM
Rely on the power of Retinol to soften fine lines and refine skin texture as it gently resurfaces skin for an improved overall complexion. Hydrating Hyaluronic Acid keeps everything dewy, while antioxidant Vitamin E safeguards your skin against nasty free radicals.
NEXT STEPS
No B.S. went on to do some pretty amazing things, including winning a 2019 Independent Innovation Award, a brand partnership with Modern Family’s very own Sarah Hyland and an absolutely hilarious commercial whipped up by the infectiously funny creative minds at the Harmon Brothers. It is considered an industry disruptor in the skincare industry for it’s bold attitude and potent ingredients.
All work produced under and for Volta Global Digital Brands in Coconut Grove, Florida