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Rebeca Tellez

  • WORK
  • Apparel & Illustration 🔒
  • Licensed Design 🔒
  • About
  • Contact

Creative direction. Brand strategy. Social impact.

I’m Rebeca Tellez, a bilingual creative and marketing leader based in Fort Lauderdale. I build brand identities, direct integrated campaigns, and lead creator programs across beauty, fashion, music, and cultural experiences. My work connects hands-on design with audience insight, team leadership, and measurable results.

From BoxyCharm’s rebrand to social and affiliate leadership at L’ange Hair, I turn a brand’s point of view into work people recognize, engage with, and act on. Today, I also build AI-assisted creative workflows that make production more consistent and efficient.

Let’s connect · About me

SELECTED WORK
Boxycharm: Art direction & rebrand · No B.S.: Brand identity & packaging · Mia del Mar: Brand strategy & campaigns

Mia del Mar skincare campaign portrait No B.S. Skincare brand identity and packaging 305 Day mural and cultural event creative Geneva Naturals skincare products with floral styling Mia del Mar serum application beauty campaign Mia del Mar makeup packaging styled with pink flowers Ankit illustrated mug lifestyle campaign portrait Boxycharm subscription box rebrand packaging Ankit mobile phone case and accessories design 305 Day cafecito social campaign graphic Mia del Mar skincare product styled with shells Illustrated mural installation on a green shipping container Boxycharm dramatic makeup campaign portrait Boxycharm beauty campaign model holding subscription box

Design Work for Eyepster/Eyevertising

Located out of Miami, Florida, Eyepster changes the way people see and are seen. The distributor-exclusive company has grown to a quality team of over 20 people striving to provide top-level service and quality products tailored to clients’ needs.

 

Eyepster was their creative brand, sold to the public, but is also found Wal-Marts and Targets across the continental US. 

 

Eyevertising was the commercial brand, sold exclusively for the trade. Here, I was able to work for large international and well-recognized brands such as Coca-Cola, Disney, Budweiser, amongst many other brands.

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Eyepster Seasonal Designs
Eyepster Seasonal Designs

A small collection of Eyepster designs, designed by Becky Tellez

Eyevertising Commercial Designs
Eyevertising Commercial Designs
Social Media Material for Eyepster
Social Media Material for Eyepster
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Back to DIRECTION & MARKETING
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Boxycharm | Art Direction | Graphic Design | Packaging Design | Social Media Management
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No B.S. Skincare | Branding | Packaging Design | Product Development
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Mia del Mar | Brand Marketing Management | Art Direction | Packaging Design
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Love By Jade | Web Design | Social Media Strategy | Marketing
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Geneva Naturals | Social Media Management & Strategy
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ANKIT | Home Goods, Tech Items & Accessories Design
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TSC Miami Apparel Design & Illustration
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SWARM Event Agency | Digital Marketing Strategist & Art Curator
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305 DAY | Digital Marketing & Creative Lead
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Wynwood Mural Fest | Social Media & Digital Strategy
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Design Work for Eyepster/Eyevertising

LET’S WORK TOGETHER

Creative direction, branding, and social strategy.

Get in touch · About Rebeca