Case Study: Geneva Naturals – A Swiss Take on Skincare
Campaign: Social Media Strategy, Influencer Marketing & Experiential Activation
Objective: Elevate Geneva Naturals’ visibility and brand credibility during Art Basel/Miami Art Week by activating key influencers and leading a lifestyle-first content strategy.
GENEVA NATURALS:
A SWISS TAKE ON SKINCARE
Geneva Naturals combines potent, clean anti-aging ingredients with Swiss skincare standards. With a focus on timeless beauty and skin renewal, the goal was to establish the brand within the U.S. wellness and beauty space—starting with a strong Miami moment.
bLOGGER BRUNCH & SOCIAL MEDIA TAKEOVER
Blogger Brunch & Social Takeover
To close out Art Basel/Miami Art Week, we organized a beauty influencer brunch that brought together local and visiting creators for a hands-on brand experience.
Key Touchpoints:
Full-scale social media coverage (Instagram and Facebook Posts and Stories)
Curated product gifting for skincare-focused influencers
A beautifully branded event space styled to match Geneva’s clean, fresh identity
Encouraged UGC with branded hashtags and custom photo moments
Real-time account takeovers and story reposts to build reach and trust
RESULTS
38% lift in Instagram followers during campaign week
2.4x average engagement rate on UGC content from the brunch
850K+ reach via influencer shares and reposts
10+ content assets repurposed for paid ads and ongoing social use
Boosted credibility in the clean skincare space by aligning with Art Basel’s lifestyle vibe