Express Yourself” — Lead Gen Campaign for Boxycharm

Campaign: Express Yourself – Free Downloadable Wallpapers
Objective: Capture email leads in a creative, non-salesy way by offering a feel-good, on-brand digital freebie.

“EXPRESS YOURSELF” LEADS CAMPAIGN ILLUSTRATIONS

In an era where emojis say it all, we tapped into the language of self-expression. I illustrated a custom series of makeup-meets-emoji designs, celebrating individuality and everyday beauty moods.

We launched the “Express Yourself” campaign with a library of free downloadable wallpapers — offered in exchange for an email address. Users could pick their fave illustrated emoji-style designs to match their personality or vibe for the week.

All illustrations designed in Illustrator & Photoshop

Results

  • Leads Captured: 12,400+ new email subscribers in 4 weeks

  • Landing Page Conversion Rate: 32.6%

  • 18.7% email CTR on follow-up promo emails